THE CONCEPT:
When we consider all aspects of visitors experiences in Bali we find that although there are many great attractions and activities it is the warmth and hospitality of the people which visitors remember most of all.

Wherever you go in Bali encounters with the people add a special dimension to any visit - here you find "Real People" reflecting the "Real Bali".

The people of Bali at all levels have a deep connection to the spiritual and physical side of their island and this reflected in their pride and dedication to Bali and their willingness in sharing it with the rest of the world. There are not many islands where the people are so genuinely proud of their historical, cultural and continuing way of life.

A MESSAGE FROM THE MINISTER OF CULTURE AND TOURISM
"Bali is my life": This is a powerful statement that reflects the fact that Bali is not a tourist destination but a beautiful island owned and lived in by the Balinese who welcome visitors to enjoy their island. As a statement it is emotional, honest, true and invites the world to discover why Bali is so special.

In this campaign we are proud to present Bali not through its beauty, or its tourism industry but through the one consistent backbone of the island: its people

Make Bali part of your life...

Jero Wacik